Brand & Marketing Strategy Consultant
Great to Meet You
In my career thus far, I have had the incredible opportunity to serve as a marketing leader for industry giants such as Google, Tesla, NAPA, and many others- helping to shape the way their treasured brands show up in the world . This incredible responsibility has equipped me with the skills to craft impactful campaigns and elevate brands at scale. Today, I am focused on using this experience to empower lesser known brands to achieve the same level of salience and growth through leading marketing strategies.
Whether it be creating foundational marketing strategy, or leading agency relationships for more robust campaign and platform development, I offer tailored solutions to drive demand and raise awareness for businesses of all sizes.
I believe that great marketing is what sets great businesses apart- and it is this believe that keeps me committed to providing affordable pathways to elite marketing for businesses of all sizes.
Offering
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I offer assistance guiding companies through the various go-to-market strategic approaches. By leveraging my experience, I tailor comprehensive plans that drive tangible results base. on the unique offering of your business. Built from a thorough market analysis and product positioning, I offer strategic insights and actionable recommendations to ensure successful product launches and differentiated growth in competitive markets and categories.
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I offer leadership and process guidance in the creation of breakthrough brand differentiation and development. I collaborate closely with clients to craft compelling brand identities that resonate with their target audience. From defining brand purpose to creating cohesive visual identities, I will provide strategic guidance and leadership through the entire process with a focus on establishing and strengthening brand presence in the market to ultimately drive demand.
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I offer tailored guidance and mentorship to empower marketing leaders in navigating complex industry and category landscapes. From honing marketing leadership skills to fostering a culture of innovation among teams, I provide insights, support, a d partnership to help marketing professionals excel in their roles and achieve organizational objectives.
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I assist companies in establishing themselves as thought leaders in their respective industries by crafting compelling narratives and fostering engaging content. Leveraging my expertise in marketing strategy, I guide organizations in developing and commercializing campaigns and thought leadership initiatives designed to resonate with target audiences with the goal of positioning businesses as authorities in their fields.
My Work
When Tesla noticed demand beginning to stagnate, they sought out help from a strategic partner to develop and build a first ever marketing strategy and campaign for the brand. We partnered with Tesla to help identify a clear growth audience, develop a brand narrative to speak to that audience, and ultimately to develop and launch a construct led campaign to drive demand and immediate results for the company.
Tesla
While at Google, I worked with multiple internal and agency teams to develop, create, and execute a unique GTM strategy for Google Fiber across all southeast markets. This work included a unique mix of both traditional, large-scale marketing tactics alongside hyper-local community driven strategies to achieve unprecedented demand and results.
NAPA Auto Parts
As NAPA Auto Parts was fast approaching its 100 year anniversary, they found themselves in a challenging position. Slowing sales, increased competition, and an aging audience all raised the red flags for leadership around the need for change. I partnered with NAPA in leading an initiative to revitalize all aspects of the NAPA brand including creation of their first ever brand purpose, and critical updates to their brand creative elements, media and social strategy, public facing tagline, and much more.
Current GRILLS
Legacy grill manufacturer WC Bradley was facing a critical challenge: a core line of traditional gas grill products with rapidly reducing forecasts due to consumer over purchasing during the pandemic. To solve this, we partnered with them to develop, brand, and launch a new innovative offering: Current, a fully electric dual zone grill. In partnership with their R&D and product teams, we built the business case, designed the offering, and identified the target audience before ultimately developing the marketing marketing elements such as brand name, visID, tagline, and creative assets. The product launched to award-winning praise at CES in 2024.