https://alanmitchell.me/home daily 1.0 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e50441be93e521e4b8d0e3f/8e53219e-2b7b-44ac-8b3f-033b0824c1b1/C64719AC-4F09-4FF5-98DC-3BC7DDAE83BE.jpg Home - Great to Meet You In my career thus far, I have had the incredible opportunity to serve as a marketing leader for industry giants such as Google, Tesla, NAPA, and many others- helping to shape the way their treasured brands show up in the world . This incredible responsibility has equipped me with the skills to craft impactful campaigns and elevate brands at scale. Today, I am focused on using this experience to empower lesser known brands to achieve the same level of salience and growth through leading marketing strategies. Whether it be creating foundational marketing strategy, or leading agency relationships for more robust campaign and platform development, I offer tailored solutions to drive demand and raise awareness for businesses of all sizes. I believe that great marketing is what sets great businesses apart- and it is this believe that keeps me committed to providing affordable pathways to elite marketing for businesses of all sizes. https://images.squarespace-cdn.com/content/v1/5e50441be93e521e4b8d0e3f/b3fd3dca-122b-47e8-b853-a2bc75c45464/Artist+Van+-+Van+Art+By+Adam+Dixon+-+Photo+By+Stephen+Sugg.jpeg https://images.squarespace-cdn.com/content/v1/5e50441be93e521e4b8d0e3f/61bd3bb2-11cd-4301-a33e-6cd99b596d67/Screen+Shot+2024-02-27+at+9.47.12+AM.png https://images.squarespace-cdn.com/content/v1/5e50441be93e521e4b8d0e3f/8db11812-712b-4bd8-a2e4-41e2de240e79/Screenshot+2024-03-13+at+5.59.07+PM.png Home - Current GRILLS Legacy grill manufacturer WC Bradley was facing a critical challenge: a core line of traditional gas grill products with rapidly reducing forecasts due to consumer over purchasing during the pandemic. To solve this, we partnered with them to develop, brand, and launch a new innovative offering: Current, a fully electric dual zone grill. In partnership with their R&D and product teams, we built the business case, designed the offering, and identified the target audience before ultimately developing the marketing marketing elements such as brand name, visID, tagline, and creative assets. The product launched to award-winning praise at CES in 2024. https://images.squarespace-cdn.com/content/v1/5e50441be93e521e4b8d0e3f/511b8254-76a4-4cd1-8228-8e671cadd8ce/Screen+Shot+2024-02-27+at+9.51.22+AM.png Home - NAPA Auto Parts As NAPA Auto Parts was fast approaching its 100 year anniversary, they found themselves in a challenging position. Slowing sales, increased competition, and an aging audience all raised the red flags for leadership around the need for change. I partnered with NAPA in leading an initiative to revitalize all aspects of the NAPA brand including creation of their first ever brand purpose, and critical updates to their brand creative elements, media and social strategy, public facing tagline, and much more. https://alanmitchell.me/new-page daily 0.75 2025-05-09